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Many companies these days see the benefits of content marketing. But, although content marketing's popularity (and necessity) continue to increase in the eyes of B2B marketers, 47% of them say they do not measure their content marketing ROI. Of...
Today, brands are playing catch-up on social media. As platforms continue to build features to increase attention, more formats to drive storytelling and analytics to hone in on strategy, brands are often the ones adapt...